Customer/Client Needs Discovery
During our discovery process, both for B2B and B2C products, we spend a great deal of time trying to understand the unique challenges our customers and clients are facing. By having a deep understanding of the needs of our clients we are better able to craft the right approach to solving those problems.
We employ the right techniques, tools, and models to ensure we capture the right set of challenges facing our customers and clients, given current market conditions and other important external factors.
It is vital that we take into consideration the unique structure and business model of our clients and customers. This way, we can overlay that understanding with what’s happening in the external environment.
Using this process, we're able to understand not just our clients' way of operating and being, but how they affect and are affected by the external factors within the environment in which they operate.